The speaker website tech stack checklist
The six building blocks every speaker website needs, from platform and email list to booking, analytics and speed.
1 min read
A speaker website has one job: turn an event planner’s visit into a booking inquiry. The tools behind it decide how easy that is for them, and how much work it is for you. Use this checklist to plan your stack.
1. A platform you can update yourself
You will change your topics, testimonials and videos often, so pick a platform you can edit without a developer. WordPress gives the most flexibility; hosted builders such as Squarespace, Wix and Showit trade some flexibility for less maintenance. Popular in our gallery: WordPress, Webflow, WordPress Block Editor.
2. An email list from day one
Every keynote is a chance to grow your audience. Offer a free resource in exchange for an email address and send regular updates to stay top of mind with past and future clients. Popular in our gallery: HubSpot, Mailgun, MailChimp.
3. Frictionless booking
Make it obvious how to check your availability: a short inquiry form, or a scheduling link for discovery calls, on every page.
4. Somewhere to sell between keynotes
Courses, memberships and coaching programs turn one talk into ongoing revenue. Only add this once you have an audience to sell to.
5. Analytics you actually check
Know which pages and talks bring in inquiries, so you can double down on what works. Popular in our gallery: Google Tag Manager, Facebook Pixel, Cloudflare Browser Insights.
6. Speed and security
Planners often visit on their phones between meetings. A content delivery network, caching and HTTPS keep your site fast and trustworthy. Popular in our gallery: Cloudflare, jsDelivr, cdnjs.
Want to see how other speakers combine these? Browse the speaker website gallery or compare every option in the tech stack.